This week at Toys 'R Us (and Babies 'R Us), Baby Einstein DVD sets are $9.99. These sets include the DVD, book (or cards), and a music cd. My son loved the Baby Einstein DVD's because they were soothing classical music, pictures & video of nature, and basic toys being played with. I don't recommend a lot of TV time, but it's nice having one or two short videos for those stressful moments when nothing can get done otherwise! The knock-off brand "Baby Genius" just isn't the same at all.